For eCommerce stores, Black Friday might just be the most important day of the year. Causing surges in sales and traffic, as 175 million Americans all go shopping at once. Now this year, these special dates might just break the largest records yet. So I want to make sure you're ready by arming you with simple, actionable advice that can help you get more sales.

Before you can ship products, you’ll first need to decide your pricing strategy for shipping and set up the appropriate rates within Shopify. There are several common methods, but your choice should always be based on your company's financial and growth objectives.

Once you get to about $50k in monthly revenue, I recommend outsourcing your SEO work to an agency that can take it to the next level. A good agency will be an extension of your team, and the agency that I use for all my brands is Gr0. Gr0 is a modern SEO agency that helps you continuously improve your SEO through the areas that I'll highlight in this video.

A Minimum viable product (MVP) is a version of a product that has to meet these key points: First, It costs less to produce Next, it functions close enough to the final version that people can understand the end product. And lastly, it channels consumer feedback to the business, which you can then use to improve your product

Crafting a Buyer persona helps you better define what type of product you are producing by understanding the customer's underserved needs. This makes it easier for you to tailor your content, messaging, product development, and services to meet the needs of your target audience.