[00:00:00] Nik Sharma: NFT's to me in the world of commerce are the equivalent of having like a subscription card or a membership card. It just gives you access to different things that other people don't get access to. So it's almost like a private club. You get access to. The real question you have to answer is like, why does this product deserve the right to even exist in the first place?

[00:00:19] Nik Sharma: It might be something as simple as like we sell gummy bears, but DTC. Why would somebody, you know, make the purchase there versus what they might already use for, you know, where they go buy their gummy bears.

[00:00:41] Jason Wong: Alrighty guys. So welcome back to another episode of the Building Blocks podcast. Today I have someone really special to me. I've known Nik for aww man I feel like we grew up together, basically Nik Sharma. You've probably seen him around Twitter. Most likely you have heard about him. He is [00:01:00] the DTC guy, founder of Sharma brands that operates and advises, a lot of your favorite brands and some of them you probably have in your house, like Haus wine, they do Caraway Home, Ready Set Judy and so, so, so many more brands. Um, truly one of the guys I personally respect and look up to and so happy you can join me today. 

[00:01:18] Nik Sharma: Yeah. I'm excited. Uh, as you said, we like grew up on the internet together, so it's been, yeah. You slept on my couch before. 

[00:01:29] Jason Wong: Yeah. A couple years back. I visited Nik in New York and it was kind of like unannounced.

[00:01:34] Jason Wong: I just flew to New York and I said, Nik, can I crash on your couch? I don't know if you ever tried to get a hotel in New York, it's like $400 for a night. 

[00:01:44] Nik Sharma: It's impossible. 

[00:01:44] Jason Wong: You're going to spend your entire month salary within a week getting a hotel. So I'm like, I'm not doing that. I'm crashing on your couch and you're hanging out with me.

[00:01:53] Jason Wong: And we did, it was such a fun time. 

[00:01:56] Nik Sharma: It was a great time. 

[00:01:57] Jason Wong: And the reason why I feel like I vibe [00:02:00] so much with Nik is because we're both operators and operators is such a broad term. But in e-commerce, it's very, very difficult to run a brand without really good operators. So today I really want to talk to Nik and break down some of his recent wins.

[00:02:15] Jason Wong: Um, in particular, I think what Nik has done really well is being able to take brands from zero to one. Um, and it's truly not as easy as it sounds, because zero to one is just one digit, but oh my God. It is in a so-so hard. They say like your first million is the hardest part. And then like, yeah. Have you tried to get to a hundred K like zero to a hundred K is super hard.

[00:02:36] Jason Wong: So Nik, I know we had like a conversation in passing and that's really why I want to talk to you about, but you recently had a really big win with a skincare brand that you help advise and launch. Can you tell me a little bit more about this brand? What's so special about it? 

[00:02:52] Nik Sharma: Yeah, so, um, you know, there's, there's a platform that I use where, um, people can essentially quote unquote, [00:03:00] pick my brain, uh, in exchange for my time and I get compensated for it.

[00:03:04] Nik Sharma: And, um, this was in a company that came in through that platform and it's a skincare brand called Karam MD skin. And it's by this doctor, who's actually like a, uh, you know, an award-winning, uh, facial reconstruction surgeon, I think, uh, out of San Diego. And he basically came to me with this idea of, you know, he's like, Hey, I've got so much knowledge in this field of skincare.

[00:03:33] Nik Sharma: Um, you know, creating better skin, making people feel and look younger with their. You know, I want to put this into a, uh, three product routine and sell it. And at first I was a little skeptical, you know, there's 27 million different skincare brands and maybe twenty-five that launch on a daily basis. And, um, so, you know, we, we started working together and, [00:04:00] you know, giving him kind of all the pointers and whatnot.

[00:04:02] Nik Sharma: But as soon as I tried the product itself, I was pretty blown away by how actually good the products were. The formulations, the ingredients. I mean, it was a top notch product and you know, it's basically, it's a cleanser, it's a serum and it's a cream, so it's a three-step routine and we call it the trifecta. So the interesting thing here is, you know, the real, uh, punchline is that it's all done by a real doctor, right?

[00:04:30] Nik Sharma: It's not like we went to a contract manufacturer or, uh, an OEM supplier, which is a white label supplier. And. You know, we want to add these three products and here's our logo and here's our label. And this is the type of box we want. This was almost the inverse where the product inside the packaging had all the emphasis on it and everything else was kind of like, you know, let's scrap to put it together.

[00:04:55] Nik Sharma: And so we, we focused on a couple [00:05:00] of main things. One. Um, putting together a good product story so that we can actually communicate what it is that's inside these products, the ingredients, why they're relevant, how they're helpful to different people. Uh, how they help your skin look younger, tighter, better.

[00:05:16] Nik Sharma: And, um, and then the other thing we put a huge emphasis on was basically communication. So how we think about email, how we think about, uh, texting, how we think about social media and, you know, the reason I think I love this brand so much is because, you know, I've been a part of building websites that cost hundreds of thousands of dollars.

[00:05:36] Nik Sharma: And this was not that at all. This was a site that was built off of a website. You know, it looks like a template and site still. And, you know, within the first couple of weeks of us launching it did, uh, you know, six figures in revenue without a single dollar spent on ads. And it was, it was driven by two main things.

[00:05:58] Nik Sharma: One was, we did this [00:06:00] amazing closed circuit beta, uh, from, from his own audience and his own patients. And so we had this group of people that immediately on day one of launch we're already advocating for the product and could, could speak up about the efficacy of the product itself. And second was this guy himself is a creator on Instagram at TikTok.

[00:06:24] Nik Sharma: You know, I think he has anywhere from 3- 400,000 followers on, on Instagram and TikTok. And, um, we were able to get his community on social, so excited and involved in the process from, you know, signing up to be beta testers in that early cohort to then coming and flooding the site on, on launch day.

[00:06:46] Nik Sharma: Um, And, and we've created this business that, you know, I would say is easily valued at a few million now, um, without spending a single dollar on any ads. So all the distribution so [00:07:00] far has just been his own Instagram account. And the way that we've done that is by one, just constantly focusing on educating, uh, about what are the ingredients inside these products.

[00:07:12] Nik Sharma: And second is we just have an insanely aggressive content count. You know, every day there's something going out with some type of educational post. Everything we've done is focused on education versus, um, you know, these like sexy quick cut, Instagram, backlit, beautiful shots. And it's so backwards from, from what we do most of the time, which, which also still does really well.

[00:07:37] Nik Sharma: But, uh, it's been really fascinating to me to see this as a case study for, you know, you can still have an amazing product and an amazing community. And you don't need all the other bells and whistles that everybody thinks you need to have. 

[00:07:52] Jason Wong: Yeah. I, I love that last point is that when people think of DTC, they, they have this idea of this is a stack that you [00:08:00] need to really make it work and, and truly, uh, in some sense it does, but it's not always the case.

[00:08:07] Jason Wong: And in this, in this case, we're looking at the community and the brand equity that he's built over time as an authority in this space overpowered the need for paid ads, because without that, yeah, we do have to try a lot harder on like the, the beautiful jump cut videos, but he was able to bring that into the mix and overpower it and built this really successful business.

[00:08:29] Jason Wong: And in another way, I really want to like talk about the space, because one thing that you mentioned is that there's 27 million skincare brands, obviously exaggerated, but, in such a saturated space. How do you think the brand can stand out? Because the truth is this will keep happening. So I want to listen to his podcast and be like, damn skincare brand.

[00:08:49] Jason Wong: Let's do it. Right. But in your, in your mind, you've seen so many brands rise and fall in some even scale exponentially, what really makes the ones that scale and, and last, um, [00:09:00] stand out and be different than everyone else who's starting. 

[00:09:03] Nik Sharma: Well, you know, in the short-term I think it's, um, Short-term and long-term, I think the real question you have to answer is like, why does this product deserve the right to even exist in the first place?

[00:09:17] Nik Sharma: You know, if this is something, like I said is just a white label product from a contract manufacturer. Uh, it's probably not going to last that long. Now that might be different than a strategy of let's launch with the contract manufacturer cause it's, it's cheaper to do that. Once we get traction, then we'll, you know, figure out our own formulations..

[00:09:37] Nik Sharma: But, um, you know, there's, there's countless stories of, of companies that launch and they, you know, it might be something as simple as like we sell gummy bears, but DTC and there's no real reason. Like why would somebody do that? Or why would somebody, you know, make the purchase there versus what they might already use for, you know, where they go buy their gummy bears.

[00:09:59] Nik Sharma: And [00:10:00] those are the ones that I think don't last. So in the short term, I think the real thing that answer is like, why does this thing exist? And, uh, why, w why is somebody going to buy this in the long-term it's that, but it's also how good is the product, right? So like, uh, there's, there's even companies that I know that do, you know, 100 - 200 million in revenue.

[00:10:21] Nik Sharma: Um, but they'll, and that's a lot of money, but they'll never be able to grow from that or sell because their product quality is not that good. And so they've, they've essentially capped themselves. There's also other companies that, you know, they'll, uh, they'll launch, and they're really good at acquiring customers, but then their customers never stay because again, the product quality is not there and all they've done is really educated somebody on why they need that product, but then that person goes to another company to get the same product.

[00:10:50] Nik Sharma: Um, so I think product quality is a huge one. I think, um, making sure that you're, you're also building a reason for [00:11:00] your brand to be the one to supply that product is big. You know, I think we're starting to see this rise of, um, communities and involvement from customers within brands, right? It's not just about, uh, brands, shilling out new products and customers just buying them.

[00:11:16] Nik Sharma: There's kind of this two way relationship that's being built between brands and consumers and in the long run, if your consumers don't have a role within that brand. Yeah. A couple of years down the line, then I think that's another reason somebody is going to leave and go find your same product from another company.

[00:11:33] Nik Sharma: Um, it comes, it's kinda similar to like, when you think about a B2B or in business, you know, the, the people that. Um, have the best relationships with are often the ones that, that, um, you know, stick with you the longest, right? Like, uh, if, if, if you and I are, uh, if I'm always plugging you in, in something that I'm doing or vice versa, then down the road, we're always going to be doing that because we enjoy [00:12:00] working with each other.

[00:12:00] Nik Sharma: We have a relationship, we feel connected, right? It's the same thing with consumers and brands. If, if that connection is not there and it's more than just them buying the product. Then there's no reason why they wouldn't go somewhere else. There's no emotional attachment for them to stay with one brand. 

[00:12:16] Jason Wong: Yeah. I love the point on the B2B side because, um, I'm a big fan of like building relationships with the people I work with.

[00:12:24] Jason Wong: And like, we go out for dinner, we'll take them out to, to a nice place. We invite them to, to the Lakers game and to build out a really long-term relationship. And then we work together down the line. And the question is like, how do we emulate the same experience for our customers on the DTC side. And there are so many different channels, right?

[00:12:41] Jason Wong: There's SMS, there's emails, and there's a lot of things that we could do. And I'm quite curious to see, like, what are, what are the ways that you've seen brands done really well and building a community beyond just trying to, to be it because there's the brands that try to. And there's brands that just naturally come to them.

[00:12:58] Jason Wong: And I want to hear a little bit more about [00:13:00] like your insights on these two, like the brands that try too hard, where did they go wrong? And the brands that did it well, what was it that really made it click? 

[00:13:08] Nik Sharma: Yeah, it's funny. I've, I've a really weird perspective on this. I think community is something that either exists or it does not exist.

[00:13:16] Nik Sharma: Um, it's in, in my eyes, it's very binary, right? It's a. For example, um, you look at a company like a Parade or Outdoor Voices, or even, um, you know, Chamberlain Coffee. Like these are companies that have - they're not just consumers, they're fans. And the community is really these fans just interacting with each other or finding, finding times where they get together.

[00:13:46] Nik Sharma: Um, It's it, it puzzles me when brands are always like, we need to figure out how to build a community, but really all that is, is it's just building that relationship. It's building platforms for your customers to do things that [00:14:00] involve activities outside of just buying your product. Right. That could be something as simple as like, like you said, hosting a dinner, you know, why not take your, your top 25 customers in different cities and go on a road show and do a dinner, invite them, let them get to know each other.

[00:14:15] Nik Sharma: Um, Or, or like Outdoor Voices used to do this running club. You know, they would take dip customers in different cities that all wear their outdoor voices gear and they would do it. It's it's no different than like, you know, you go to a Danny Duncan tour. Uh, you know, the YouTuber and you see all his fans, like they instantly become friends or you go to a Millennium concert.

[00:14:36] Nik Sharma: Everybody in the crowd is friends with each other automatically because they have this shared interest of Millennium or Danny Duncan. And it's, it's, it's less about like, how do we go find a software to create a community? Or how do we go, you know, hire somebody to build community for us. It's more just about like listening to the people who are consuming from you or who are engaged with you and just [00:15:00] understanding what it is that they want to hear. Uh, what can you do to contribute to their life in a positive way that doesn't feel, uh, manufactured or fake, you know? 

[00:15:12] Jason Wong: Yeah. And I think a brand that does this really well, uh, and you know them too Madhappy.

[00:15:17] Jason Wong: Um, I would say gold standard for building this community because they have Madhappy and then they have another brand, a sub-brand called Local Optimist, which is very, very mental health driven. Um, and I'm like that. I will say the right way to build community is because they listened to the consumer.

[00:15:36] Jason Wong: They're like, this is a problem that everyone's going through. We're going to create products that help us express our feelings and express our love for the brand. But at the same time, the people who are wearing that happy, they're like, I get you. I understand why. 

[00:15:50] Nik Sharma: It's like, you know, another great example I love is you know, USC, which is a college here, they have that slogan Fight On. And, um, it's, [00:16:00] it's, I think it's kind of corny, but it's it's it works right. They have this thing, they go Fight On with the peace sign and you know, around the world, you see somebody with a USC sweatshirt, you go Fight On, they respond, Fight On and it's like, you don't even have to, there's no software involved in that.

[00:16:14] Nik Sharma: There's no, like, you know, it's just this one, everybody has this central appreciation for one thing. And it's like building off of that. 

[00:16:24] Jason Wong: It's the culture, right? Like when you think of street wear, there's so much culture that comes in and you see someone wearing an X brand and you're like, okay, I get it.

[00:16:32] Jason Wong: They're they're really into that. Um, and it's kind of like a realization I, I realized really recently and it's kind of dumb in retrospect, but like why people wear graphic t-shirts? I thought I just wear them because they're cool, but like apparel and your outfits, it's a form of expression, but it's also a way for you to connect with other people.

[00:16:51] Jason Wong: I never thought about it that way. Like, I will buy, you know, a band shirt I'll buy like a Kith shirt. And then someone saw me at the gym and be like, you know, like that, [00:17:00] that's dope. I love them. Like, holy shit. I just made a friend in a place I would never make friends with because I was wearing something.

[00:17:06] Jason Wong: And like, they get it. They, they understand my tastes. They understand the culture. And it's like, if your brand is able to create that same interaction, I think you have a really good community. That is the key factor in identifying if you do, or you don't and it's right. It's binary it's yes or no. There's no like, oh, maybe I do have a community.

[00:17:25] Nik Sharma: Exactly. 

[00:17:26] Jason Wong: It's the yes or no thing. Um, I wanted to talk a little bit more about lifestyle brand. It's it's a word that's been used a lot and you know, I don't think it's like a buzzword by any means. There is, there is a. There's merit to being a lifestyle brand. Like when we look, look at like Lululemon, it's a lifestyle brand.

[00:17:45] Jason Wong: Um, right. But like, what does it really mean in your eyes to be a lifestyle brand for DTC and can anyone be a lifestyle brand? 

[00:17:53] Nik Sharma: That's a good question is, is, is the conception that itshapes somebody's lifestyle?[00:18:00] 

[00:18:00] Jason Wong: Right? It's, it's very broad, right? Like when people think about a lifestyle brand, I think of like active wear, um, like, like the image that, and the lifestyle that people create with that.

[00:18:11] Jason Wong: Um, makes you feel like if you buy that product, you're in the lifestyle, like buying like Restoration Hardware for a chair. I'm not sure if they position as a lifestyle brand, but if you buy RH furniture, you're living like a luxurious lifestyle because you appreciate stuff like that. Or when you buy like Lululemon, they're doing all these ads of being like super active or whatever, or even Parade, for example, like they're not just selling underwear, they're selling, you know, being very comfortable in your skin and like being expressed and loving who you are.

[00:18:40] Jason Wong: I, I think that's a lifestyle brand, but at the same time, so many companies use that because, well, it's an easy way to be like, this is who we are and kind of similar to like the whole community thing is like, is it you either is, or you're not. And so when I like take your thoughts on like some companies that you feel like, um, are really a lifestyle brand.

[00:18:59] Jason Wong: And how [00:19:00] do you turn into a lifestyle brand or is it just something that you are, or you just never will be?

[00:19:05] Nik Sharma: I mean, 

[00:19:06] Nik Sharma: I think. I think it's something decided by the consumers. Like, for example, you know, um, if like the gym's, the easiest place, right? You walk in, you see somebody with a NOBULL runners versus like, you know, shoes, like New Balance shoes, uh, that, that might not look as gym or as a high-end of gym or the they're holding, uh, Arrowhead versus Essentia.

[00:19:35] Nik Sharma: Right. Like, I think any, any choice nowadays, um, has that impact, you know, like these Last Crumb cookies here, say more than the Kirkland, Costco cookies that somebody else might eat, uh, or, you know, me holding Liquid Death, it says is different than like something else. You know, I think, I think every, every product that people were consume use it's, it's like, um, [00:20:00] you know, it's it.

[00:20:03] Nik Sharma: Honestly, it ties really well into like, why I think NFTs are going to be big. It's like, it's another form of self-expression right. 

[00:20:09] Jason Wong: It's a two-way street, I like it's dictated by consumer, but it's also a two way street because when a consumers are doing that and they're using it as a part of their life, the brand is also supporting it with additional ads and be like, yeah, you're right.

[00:20:24] Jason Wong: This is who we are. And this is how you can use our product. It's like camping gear is a really good way. And. I would say, Judy, um, it's a good lifestyle brand. Like you're being prepared you're being, um, you're you have that stuff because you'd know that this is a place that you live in and you will want to use this, eventually. This is part of who you are. And there's a complete set of people who are like, I don't, I don't need that. That's not part of my life at all. Right. So I, I do like it. I do want to touch a little bit on NFT's. There's no way that you got to go through a interview and a podcast in today's age right now, without touching on NFTs.

[00:20:59] Jason Wong: And a [00:21:00] lot of our fears are probably like, ah, NFTs again. Um, but Nik, I know you just recently launched a collection of NFTs, but I want to talk a little more broadly on what you see NFTs or Web3 in general and how that ties into how we're going to operate commerce down the line. 

[00:21:18] Nik Sharma: Yeah.

[00:21:18] Nik Sharma: I mean, I think, um, I still have a lot of research to do in NFTs. I learned a lot from being in a group chat with you and Farok and Tiffany. Um, but, uh, you know, I think from, from what I've seen, I think NFTs will and NFTs to me in the world of commerce are the equivalent of having like a subscription card or a membership card.

[00:21:41] Nik Sharma: Right. Um, at least in, in the abilities that you can do now, like, um, you know, instead of a, a subscription to Haus in the future, you might just have an NFT that you own. And that, that is what allows you to get your monthly shipments or your quarterly shipments. Um, [00:22:00] Uh, and I think, you know, another, another version of that is kind of like what, uh, I don't know if you saw what NELK launched yesterday with metacard, you know, the way that they're treating it is basically if you're an a, if you're a cardholder, um, or an NFT holder, it just gives you access to different things that other people don't get access to.

[00:22:20] Nik Sharma: So it's almost like a private club you get access to, or you might see exclusive merch, you might be led into specific venues. If they build those out, uh, specific shows, you might get early access to different things, but it's, uh, it's, it's very much built on top of an existing community, right? It's not just, uh, at least today, it's not just like, okay, you want to subscribe to a, a product.

[00:22:45] Nik Sharma: Um, you know, your NFT gets you that subscribe. Um, it's more like, how can you activate your super fans and turn them into cardholders or, or membership holders or, or members really, uh, and do that through an NFT. Then there's this whole [00:23:00] component of discord and, and community and chatting, um, which I think will also evolve.

[00:23:06] Nik Sharma: I think the world of discord and telegram today is like version one of what NFT based communities are. And the reason they use discord and telegram and platforms like that is you can validate ownership of this NFT to then get into this room. Um, but I think in the future that looks like something different.

[00:23:26] Nik Sharma: I'm not really sure if you've thought about what that looks like. I haven't thought much about it, but I just know that yeah. I feel like the discord stuff is interesting. I can't keep up with any of these discords personally. Um, so I think in the future it looks like something different. Maybe it's a whole separate social network.

[00:23:44] Nik Sharma: Maybe it's a, you know, like I would love to know what that looks like. I mean, when I even think back to like clubhouse back when it kind of started and there was like, you know, 50,000 users, uh, that to me is a great NFT experience. You know, you pay for an NFT [00:24:00] and now you're one of select. You know, 10 or 20, 30,000 people, um, versus like the millions that then flood the app later.

[00:24:08] Jason Wong: Yeah. Clubhouse in the beginning was invite only exclusive community. It'd be like, if you know, you know, any of your in you're in. And, um, I do want to touch a little bit on NFTs on my site too. I, I think when people think of NFTs are really reserved at first-hand because. It's it's a phase. It's just another scam, but it's like the idea, the concept of NFTs happen already in the space with just visible items.

[00:24:36] Jason Wong: Like, you know, you have, you have an Amex car, you can go into an airport lounge, you know, you have, uh, you have a membership at a yacht club. You can go out there and hang out with your buddies. But there's a proof that you need to do to, to have in order to access these things. So they access us number one, and being a part of that community, uh, as part of that too.

[00:24:54] Jason Wong: Um, and I think NFT is just another way. It's just another vehicle to facilitate that it proves that you [00:25:00] are, and you're not in your it's transferable. Instead of being a, you have to be invited. You now have the ability to get it. If you work hard and be a part of a community, you are granted that token to access it.

[00:25:11] Jason Wong: And then if you don't want to be in it anymore, you can leave. There's this discord called Friends with Benefits discord and you have to have like 75 or something FWB coins to get in. And at first that coin, like 75 FWP coins was like $200 at, at its peak. It was like $12,000 for 75 FWP points because the community was so good that it's worth it in that sense, because its value was dictated by the members, not by a centralized entity.

[00:25:40] Jason Wong: That it's worth it for you to pay this amount of money to go in there and hang out with these cool people. So they created a Soho house experience. Um, and I think that's like one part of what I think NFTs will be exploring it is being used for now. But I just wanted to understand it's just not trading monkey pictures of whatever.

[00:25:56] Jason Wong: Like you're buying this, the picture shifts away free to [00:26:00] paint on a shelf and be like, I have it. It's cool. But the stuff that you'd get from my like early access to drops that you get with Adam's Bomb Squad, or like access to membership and getting early access. Um, To XYZ for some people, it is worth it. Right now, me and you are doing waitlists with like an SMS sign up or like landing page on Webflow, but like soon enough in the DTC space, I think we'll be able to issue tokens for our most loyal fans. People who spend over $500, you'd get this token as a VIP fan, and you'll always get airdrop free stuff, like a digital version of our packaging.

[00:26:35] Jason Wong: And then you'll always get an email, a notification. Um, of our drops 48 hours before anyone else, because we know you have that token, not just because you're in an email list or whatever. So I think the utility of NFTs will evolve a lot, but at the baseline right now, it is so exciting. And I just hate to see people push it away because they're seeing, seeing it as just like another pyramid scheme, but there's so much good stuff [00:27:00] to uncover once you really dive into it.

[00:27:02] Nik Sharma: Yeah. There's uh, I agree. I think, um, I think. Like pushing it, pushing it aside, or, or just saying it's not going to last as almost ignorant. 

[00:27:14] Jason Wong: Yeah. I mean, I get it. There's a lot of naysayers because there's a lot of bad actors too, and I get it, but I just truly wish people spend a little more time on that.

[00:27:22] Jason Wong: But I know we're wrapping up a time now and you're super busy person and I do want to shout out something from me, not because you asked me to. But I follow Nik's newsletter comes out every Sunday. Uh, at one point I was actually texting Nik. I was like, do you write all your newsletters? Because I'm like, I'm not, there's no way I'm doing it.

[00:27:40] Jason Wong: And he actually writes them off. And it's, it's something that I do look for on Sunday. So, uh, where can we find your newsletter? Cause I, I got it from your Twitter. I'm not, I'm not sure where, 

[00:27:51] Nik Sharma: uh, you can find it on my Twitter. Uh, it's also just nik.co/email. It's the easiest place to sign up.

[00:27:58] Jason Wong: It is a, and Nik [00:28:00] didn't pay me to say this.

[00:28:00] Jason Wong: It is truly a really good newsletter. I love it. Um, anything else that you're working on right now that you want to bring some attention to? 

[00:28:09] Nik Sharma: Um, no, we've got some exciting brands too, that we're launching that I'll announce on Twitter, uh, and in the email. So, um, Yeah, I'm excited. 

[00:28:20] Jason Wong: It's great. It's great to see the evolution of you, your company, and evidently you do make sense from cause, cause I mean, I like to study people and I'm like, this is the right way to get in it from, from our background, like as an operator, this is the right way to build portfolio companies to advise and to consult, um, rather than just trying to like do one thing.

[00:28:41] Jason Wong: So I exactly, I respect your growth. I've been watching from the sideline. Truly big fan of you, you know, as a friend, uh, I think friends should be big friends with each other and I'm just in awe at all the stuff you're building. So thanks again for coming on.

[00:28:55] Nik Sharma: Absolutely. 

[00:28:57] Jason Wong: You just heard an episode of the Building Blocks podcast. If [00:29:00] you liked what you heard, subscribe below to keep hearing conversations that I have with brilliant marketers, founders, and innovators on how they built their best ideas. Now, we want to learn how you can turn your best ideas and build something massive out of it. Visit my website bbclass.co or follow my Twitter at @eggroli

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