[00:00:00] Savannah Sanchez: I would say if you're a brand advertising on Tik Tok, make sure you're monitoring those comments, replying to them. People will first go to the comments to see that social validation and people say to other people like it.

[00:00:09] Jason Wong: We always talk a lot about being authentic online on Tik Tok. It's actually true.

[00:00:15] Jason Wong: The more real you are, the more raw and the better story you tell the better you do actually. I mean, like picking up your iPhone and talking to the front camera is working so so well.

[00:00:36] Jason Wong: Hello, everyone. Welcome back to another episode of the building blocks podcast. Today I'm joined by Savannah Sanchez, who is the founder of the Social Savannah. Savannah makes amazing UGC content for e-commerce stores. I had the pleasure of working with her for many, many years now. And you might have seen her on Twitter.

[00:00:56] Jason Wong: This has gotta be a long intro, cause there's so much to talk about. Your gonna see her [00:01:00] around Twitter, talking about all the different hooks that you need to use for your Tik Tok videos. Before that she was making amazing content for Snapchat. And now I have the pleasure of talking with her. Welcome to the show.

[00:01:12] Savannah Sanchez: Hey, Jason. Thanks for having me.

[00:01:14] Jason Wong: I always make really, really long intros for people that just do so, so many things. And you're, you're one of those people who, when I mentioned your name there, I just spark up and be like that UGC girl. That's your brand now.

[00:01:28] Jason Wong: That makes

[00:01:28] Savannah Sanchez: me so happy.

[00:01:30] Jason Wong: You obviously made that jump from Snapchat to Tik Tok like what a year or two ago?

[00:01:37] Savannah Sanchez: Yeah, iOS 14,

[00:01:39] Jason Wong: You can argue that they're virtually, you know, vertical content. And once you get one, you can get the other. I'm really keen to hear your thoughts and I wanted to use a show as a, as a conversation on Tik Tok content because you know, content is king, and it's never been more true than on Tik Tok. And it seems like everyone's trying to figure it out what's going on. [00:02:00] And I really want to hear your thoughts on really what has been the biggest difference between the ads that you make back on Snapchat versus the ads that you're making now.

[00:02:11] Savannah Sanchez: Yeah, that's a great question. I would say with Snapchat, we were definitely using a lot more graphics, animation, like back then, like big, bold text was really the thing. So we were still doing a lot of the editing and even the filming on professional softwares where with Tik Tok, it's never been more important to like make it within the app or make it on your iPhone, make it look super native to the platform.

[00:02:34] Savannah Sanchez: Whereas Snapchat was, I would, I would say while it's still vertical, under 15 seconds, it looked a lot more like an ad look with all the animations and fun stuff. So it's a bit different. One thing that I have been doing though, is taking Tik Toks that are working well on Tik Tok ads and trying them on Snapchat.

[00:02:52] Savannah Sanchez: So it works that way in terms of, if you're making a good Tik Tok, it can be a good Snapchat ad, but it doesn't usually work the other way where something with more [00:03:00] animations that you would usually write on Snapchat or Facebook doesn't usually work well on Tik Tok because it doesn't look native to the platform.

[00:03:06] Jason Wong: I personally loved that change, you know, I think it made it more accessible for people who don't have a lot budget to really do. On Tik Tok, uh, my observation and correct me if I'm wrong is that the Tik Toks growth potential is just so much higher. It's without a ceiling it's really as high as it can go, with how good your content is.

[00:03:28] Jason Wong: And it just made everyone able to explore Tik Tok as a good channel, as a good acquisition channel where it's back then for Snapchat, you needed a lot more money. And I think the barrier of entry to get professional content done is just so much higher. Is that something you're seeing?

[00:03:43] Savannah Sanchez: A hundred percent agree. The Snapchat content was a lot more difficult and it was more difficult to find those winning ads where now in Tik Tok I think it has simplified it a lot. And to your point, just brought down those barriers to entry. I also just see on the media buying side that it Tik Tok is a lot more effective than what [00:04:00] Snapchat used to be.

[00:04:01] Savannah Sanchez: They have availability to so much more data and their algorithm for pairing the perfect video to the person. Their algorithm for doing that on the organic side and on the outside, I think is unmatched to any other algorithm. So they're targeting, finding who's going to be the right person to watch these ads, I think is unmatched.

[00:04:19] Jason Wong: We always talk a lot about being authentic online. And we've been hearing that since the Facebook days. And it's comical to think back it's like, how do you be authentic on Facebook and how do you be authentic on Snapchat? Because it's obviously didn't really work if you have to be very professional.

[00:04:34] Jason Wong: And I felt that on Tik Tok, it's actually true. The more real you are, the more raw you get, and the better story you tell, the better you do, actually. This is probably the only platform I can think of where being authentic and truly, truly authentic I mean, like picking up your iPhone and talking to the front camera is working so, so well.

[00:04:54] Savannah Sanchez: A hundred percent agree.

[00:04:55] Savannah Sanchez: I think people are craving authenticity and especially this [00:05:00] gen Z younger generation than us. What I heard an interesting observation and about Coachella, I forget who posted it, but someone said that at Coachella this year, the Instagram influencers, like the ones with millions of followers, no one cared about no one wants to take a photo with them this year, but the real stars of Coachella this year, it was all the Tik Tokers.

[00:05:19] Savannah Sanchez: Everyone was just flocking to them. And I think it just because Instagram it's all about looking your best, being polished, being a bit fake where Tik Tok, they feel like this is their best friend. Like they really know these influencers, these Tik Tok creators. I don't know if you saw the same. I know you were at Coachella.

[00:05:35] Jason Wong: Yes, I was. I was there on weekend one and I took my girlfriend menu with me and she's definitely big follower of Tik Tokers so when we're at the bar, she'd be like, oh, That that's that girl that does the makeup videos. And I want to know these people. I don't really like work with influencers as much as back then.

[00:05:53] Jason Wong: And this is like back when I work on it, I wasn't even on Tik Tok. And so it's interesting to see how she's just being [00:06:00] very observant of these people and feeling, and like the way that she talks about them. It's like, oh yeah. I, I feel like I really like speak to her when, when I watch her videos.

[00:06:09] Jason Wong: Whereas like you said, the celebrities or like the huge influencers, no one really like go up to, to talk to them. They don't really interact. They kind of point at them as like a, as like a figure. I saw Logan Paul right in front of like, okay. Yeah. That's Logan Paul that's cool. So you're right.

[00:06:25] Jason Wong: Like, I, I definitely see that. And I just love that Tik Tok has given that platform to, you know, there's no other way to say it that the more normal people to be stars. And I would say like for Snapchat and tick and sorry on Snapchat and Instagram, it's a lot more polished. And people feel like there's that wall between them and the creator, whereas on Tik Tok, the ads, and it's the best ads are the ads that don't look like ads. They work really well because the people are just like your next door neighbor, your high school classmates, they are now [00:07:00] Tik Tok stars, 50 K a hundred K. And you feel like they're telling you what they really think is best. Whereas when you look at someone like a Kylie Jenner or even someone a little bit smaller than that, it just doesn't feel compelling anymore.

[00:07:15] Savannah Sanchez:

[00:07:15] Savannah Sanchez: I totally agree. It just seems fake and they really want to see that authentic even if, and I think that's why UGC works so well. And why a lot of UDC creators aren't like supermodels because it's supposed to be like that girl next door. Like your best friend, like you said, like someone from your high school who's just talking about their favorite product. It's not supposed to be, like this aspirational person, like a model saying like, you need to have this.

[00:07:42] Jason Wong: Yeah, absolutely. So, you know, you talk to a lot of people and you see a lot ads. What would you say is the thing that most people get wrong about Tik Tok, as a marketing channel.

[00:07:53] Savannah Sanchez: Yeah, I would say a lot of people have bought into the advice that they need to work with tik Tok creators for content. I [00:08:00] think sometimes brands mess up by the way they go about getting that content. I see brands they'll they'll message, a bunch of Tik Tok influencers and say, Hey, like, we'd love to collaborate with you, sending some product. Maybe there's, the exchange of funds for that.

[00:08:14] Savannah Sanchez: But then they come back and the content they get is disappointing. I see a lot of content that comes back from Tik Tok influencers and I'm like, well, it's not, not going to be good for an ad. I think number one is on the brand side, I think that they, they failed to give a very detailed brief and to inject like that DTC marketing sense because these influencers, like they're really great at creating organic content. That's why you reached out to them. It doesn't mean that they necessarily know what a hook is or how to talk about the product or what value props are. And that we need this all in 15 seconds.

[00:08:51] Savannah Sanchez: It is a different type of content than they're used to producing. So I think that there does need to be some coaching and more direction with that. [00:09:00] I think when they fail to give direction they will get back a video and they're like, ah, that's it won't be good for an ad. Maybe it's good for organic Tik Tok, but what's good for organic Tik Tok is not necessarily what's good for an ad.

[00:09:11] Savannah Sanchez: So I think keeping that in mind when working with content creators, that those types of content that are usually two different things, like in terms of their ability to make good organic content versus like good ads.

[00:09:24] Jason Wong: Yeah. Getting someone to just watch through the video and getting someone to click your link in bio or search you up on Google, it's a whole different game. And this gives me an opportunity to ask the next question is what do you think is in the anatomy of a good Tik Tok?

[00:09:38] Savannah Sanchez: Sure. Well, there's always a hook. The hook is number one, and I have a list of like 50 hooks I frequently go back to, I think that's a tip is just to start writing down hooks that you're seeing of the other ads.

[00:09:50] Savannah Sanchez: So, Things TikTok Made Me Buy Part 54, Something I Found On The Internet That I Can No Longer Live Without, Don't Buy This, Buy That Instead, Best [00:10:00] Websites: Furniture Edition. There are so many and the great thing about these types of hooks is that it intrigues people to want to watch the end to figure out what the, the thing is.

[00:10:11] Savannah Sanchez: And they're usually applicable across a lot of products. So from an agency standpoint, we can do a bunch of videos about Things TikTok Made Me Buy. And so always starting with the hook then going into the problem solution. Like I always wanted longer lashes, but I hated the way that fake lashes looked at me. Now I found doe and they're so soft and they're long-lasting and they're amazing.

[00:10:34] Savannah Sanchez: So having those problems, solution, and then listing out two or three of the main value props, and then ending with a call to action, if you can. Like, oh, and they're having an awesome sale on their website right now. So being able to say all of that in 15 seconds, it actually goes super fast, but most ads do follow that same formula.

[00:10:52] Jason Wong: Yeah.

[00:10:52] Jason Wong: You'll be surprised at how simple it actually is because, you know, we worked together in a recent project. We got some videos for, [00:11:00] from you for doe and I looked through the transcript for those videos. It's essentially six sentences. But they're very powerful. Six sentences, six or eight sentences that get someone to be hooked onto watching the video, which you need to capture them within the first two seconds.

[00:11:15] Jason Wong: Or they're gone. People are scrolling so fast. It's just so easy to scroll. So the hook, like you said, and then the next few sentences just needs to guide them through the story of who you are and why you're so different that they need to go out of their way and leave this dopamine tunnel to go buy from you right?

[00:11:32] Savannah Sanchez: I love that way you just put it: dopamine tunnel. I'm going to use that one going forward.

[00:11:36] Savannah Sanchez: I just made

[00:11:36] Jason Wong: it up out. So feel free to take it. So I want to ask you a little more on the user behavior that look at Tik Tok ads. Yeah. On Facebook. There's a lot of direct response. You get them to click the link immediately and they typically do.

[00:11:50] Jason Wong: Whereas for platforms like Snapchat and Tik Tok, we kind of see people behave differently. At least from my standpoint, they might come back to it later on. They might go and [00:12:00] Google you instead, they might look through your Instagram page or whatever, before they actually do it. What, what has been the pattern of behaviors that you're seeing on your end?

[00:12:08] Savannah Sanchez: Definitely falls true to that. It's, I would say less than a third of people, click on shop now and purchase right then. To your point, they're in the dopamine tunnel, they're in the mode of discovery. So discovering new brands, definitely something that they're interested in while they're going through Tik Tok it doesn't mean they want to leave what they're doing, which is mindlessly scrolling to go to your website and purchase right now. So I think as, as long as you're able to get them to your website, even if they're not going to purchase right now. So that's why I always say like, have a really strong offer, like use code Tik Tok 15% off, give someone a good reason to click on that shop now button, because even if they don't purchase right now, even if they just get to your website, then you now have a chance to either collect their email or go through a quiz. Like I know you tested on Tik Tok. Now they're in your Facebook retargeting audiences, probably get [00:13:00] retargeted on Google as well. So getting them to the site, I would say it's the number one goal. So when I'm making creative and looking at metrics for my clients, I'm really concentrating on click through rate.

[00:13:11] Savannah Sanchez: Because ultimately I know that once they get to the site, then my client can kind of quote, unquote, take it from there, with their emails and their Facebook and Google retargeting to get those people back. We don't need to have all those people purchasing. Right. Then, like I said, it might be a third or less to actually purchase. The higher the AOV, the less percentage you're going to purchase right then. Higher consideration where if you're selling a lip gloss, then you're going to get more people who are willing to leave Tik Tok and maybe purchase right then. So I think coming in with that expectation, I think that's why having a post-purchase survey has never been more, more important.

[00:13:47] Savannah Sanchez: It's something that I have for all my clients, so that when someone actually does come back and purchase, whether through a Facebook ad or Google ad, you were asking them, how did you first hear about us and having them click [00:14:00] from Google? Tik Tok? Facebook? And I'm really paying attention to how many people are choosing Tik Tok as the answer and the revenue associated with that answer.

[00:14:09] Savannah Sanchez: So I think a post-purchase survey when you're advertising on Tik Tok is a must.

[00:14:14] Jason Wong: I love that. And it's actually the same thing that we did back when we worked with you on Snapchat ads two, two years ago, when we hired you to run our Snapchat ads, we noticed that a lot of people weren't really clicking through to the links.

[00:14:27] Jason Wong: But on the post-purchase survey, a huge amount of people picked Snapchat as the place that they heard about us. And it makes sense. It's a dopamine tunnel. When you're on Snapchat, you're talking to your friends, you're seeing what they're up to. You don't want to go click on an ad and get out of that tunnel.

[00:14:41] Jason Wong: Same thing for Tik Tok, whereas for Facebook it's, eh, whatever Instagram for like the next thing you don't really care what you're scrolling through. I think that those, like the two biggest difference between Snapchat and Tik Tok versus like Instagram and facebook.

[00:14:55] Savannah Sanchez: Totally. I completely agree with you there. Definitely more about discovery. I was going to say [00:15:00] another thing on that. When we're in terms of like what people do once they see your ad. So many people will go to the comments. That common section on ads, it's usually pretty lit. So I would say if you're a brand advertising on, Tik Tok make sure you're monitoring those comments, replying to them, maybe hiding some that are less favorable because people will first go to the comments to see that social validation and people say to other people like it that's really what it comes down to.

[00:15:26] Savannah Sanchez: People want to trust that this is a good brand. They're not going to get some product that's piece of crap at their door. And yes the UGC is compelling. The girl in the ad, that's talking about how great it is, but the second data point they're going to get to is this legit is in going to the comment section of that ad.

[00:15:42] Savannah Sanchez: So you want to make sure that comment section is looking favorable and that the brand is responding to customers. So I would say that's another mistake I see brands do is not monitor monitoring their Tik Tok comments. The Tik Tok comments are so important to ad success.

[00:15:59] Jason Wong: The [00:16:00] comments is actually a gold mine of future content. One of the things that we did for our most recent Tik Tok that went viral, it got 3.6 million views. We, we push a lot of paid ads against it, but it actually reached like 60 K within an hour on organic without any money behind it. And there is a, I think like four or five comments on it and we just kept replying.

[00:16:25] Jason Wong: And as we replied to more comments, more questions came in and we actually used those comments as the reply stickers for our future videos. And that video that has 3.6 million views was actually a reply to a previous comment on a previous video. So if you have that stream of questions, you can keep going and make content replying to that.

[00:16:48] Jason Wong: And in regards to the negative stuff, I hide the troll comments, like I know who are factually inaccurate. I actually take the negative comments and I try to spin them off, not hiding it. At [00:17:00] least that's what we do. So one of the things that we do is if someone's having a bad experience or they had a bad experience and they talk about it, we will say, Hey, I'm sorry, you had that bad experience.

[00:17:09] Jason Wong: That's not the standard of our products. Let me get you a replacement. What this shows people is, and in public, they're like, okay, they're owning up to it. They're not, they're not saying, you know, this is wrong or whatever they're saying, Hey, we understand this is a mistake we own up to it. We're gonna make it right for you.

[00:17:25] Jason Wong: It gives people more confidence to buy, right? The second thing is it really allows people that are going through the comments to see, Hey, there are people who don't like it, but they are going to make it right. If you could go through a comments section and you only see really good stuff...

[00:17:42] Savannah Sanchez: Yeah it's a little fishy.

[00:17:43] Jason Wong: And look like in the past, we have done the thing where we hide comments, because you know what, we're just a sensitive brand sometimes.

[00:17:50] Jason Wong: But we've realized that it's actually a really good way for us to turn things around because when people comment those experiences, there's a very good chance that there are many others who also [00:18:00] had it. And if you're able to reply and show that you're making it right, it makes those doubters actually come back and revisit the brand.

[00:18:08] Savannah Sanchez: I love that. I think that's the perfect strategy.

[00:18:11] Jason Wong: Yeah. So the comments is a goldmine. You just have to really dig into it. I do want to ask you some quick fire questions towards the end of our call now. What would you say if someone were to start Tik Tok ads today? Someone who's listening, never tried to take the ads, but they said, Savannah, make me do it. What was the three key things that they need to do right now to make sure that they will have a really good start?

[00:18:34] Savannah Sanchez: I mean, without trying to sound too salesy, I do have a new Tik Tok course out. So I would say first thing, buy that, go through that. And then you'll be a Tik Tok master, but other practical steps that you can take, I would say get three to five, really great creative assets.

[00:18:50] Savannah Sanchez: First, creative is going to be the number one thing that's going to make or break you on Tik Tok. You could have the perfect account structure, but if you don't have great ads, it's not going to do you [00:19:00] any good. So, really focus on getting that great content first. Second thing is, keep it simple.

[00:19:06] Savannah Sanchez: I would say Tik Tok is really great at finding those right people who are going to convert so you can keep it like one campaign, maybe one or two ad sets, very broad interests and targeting. And once the algorithm gets going and you start collecting pixel data, it's going to get smarter and smarter so that you don't have to work so hard.

[00:19:25] Savannah Sanchez: So I would say. Don't over-complicate the setup would be my second advice. And then the third advice would be. Don't look at the cost per purchase in platform or the ROAS in platform or else you'll end up turning off your ads immediately. So typically we see like the in platform CPA is like three times the actual CPA.

[00:19:46] Savannah Sanchez: And I validate what the actual CPA is usually through like a third party tracking like a North Beam or Triple Whale has like the UTM tracking. Also I'm looking at post-purchase surveys to see how [00:20:00] many people are self-reporting that they came to Tik Tok and the revenue associated with that. So a few different ways I like to get the real picture of how much revenue Tik Tok is driving.

[00:20:09] Savannah Sanchez: But if you are only looking at what Tik Tok is reporting in platform you are going to turn off your ads. Cause you're going to be like, I can't sustain a CPA that's super high. But because the attribution window on Tik Tok ads platform is so limited, it's really only going to capture those people who are purchasing right then, which I already said is like less than a third of most.

[00:20:30] Savannah Sanchez: So that'd be, my advice is don't look at the platform CPA.

[00:20:34] Jason Wong: So true. I remember when I was setting up my ad and I was calling Savannah asking for help. And I'm like, why is my CPA $130? There's no way that's sustainable. And then I started using the Triple Whale tracker, the UTM tracker, which shows our CPA was actually like sub $10.

[00:20:56] Jason Wong: And it's insane, the differences, and it's true. If you [00:21:00] only rating your ad looking at the data from, from the ads platform, you'll turn off so many good ads. We had so many good ads that were performing well on Triple Whale, and in reality too, but within the Tik Tok platform, it's probably the worst looking at. Like, if someone goes into our platform, they'll be like, why would you even keep that on?

[00:21:23] Jason Wong: Other things that we look at is MER. You're gonna hear that around it's really just your overall ad spend against your overall revenue. We have a target and as long as it's under target, we, we like to say that we like to keep these things on just simply, because sometimes it just take a few days for your ads to get smarter for that data to start flowing in.

[00:21:44] Jason Wong: We had an ad that, our eventual winning ad, didn't make any purchases for the first few days. I mean, got some add to cart and whatnot. But Tik Tok, it's such a smart platform now. Media buying, I would say it's getting more obsolete because the platform is getting so [00:22:00] much smarter. Our best campaigns, just like what everyone else is saying.

[00:22:03] Jason Wong: It's very broad. 25 and up female for our beauty brand. Broad targeting. Literally I think there's a hundred million people in this asset, which typically would never work, but it works. It's because Tik Tok's algorithm looks through your videos. They transcribe your video. They see what your product is talking about.

[00:22:23] Jason Wong: They have image recognition system that identifies what's in your, in your video. And they'll showcase it to the people who have previously engaged on their platform for similar products and similar videos. And they know who to show it to you. You don't have to tell them. One thing that I talk about with another guest was you know, Tik Tok and Facebook, it's kind of like your employees. You, you cannot micromanage them any more. The more you micromanage the worse they're going for. And I thought that was probably the best analogy.

[00:22:54] Savannah Sanchez: I love that. Everything you just said, you, you totally get what's going on. You're so in tune with [00:23:00] that so...

[00:23:00] Jason Wong: I didn't for the longest time, you know, I didn't like, I didn't understand how important it creative was because we have an arsenal of creative. Like Savannah, I've worked with you for many years.

[00:23:09] Jason Wong: You knowhow many creatives we have and could make. We have, I think, 60 at any given time ready to deploy. And Tik Tok really made me realize that it's not about the quantity, it's truly about the quality of content. There's going to be a handful of ads from your arsenal of ads if you have a ton that will be absolute winners. And you have to keep testing them and finding those ones and just scale those ones and keep duplicating the assets.

[00:23:36] Jason Wong: But once you find that, understand why it works there, there has to be something within that video, whether that's a hook and most likely 80% of the time it is the hook. I would say for our winning video, if we didn't have that hook at that time, even if the rest of the video stayed the same, it probably would not have done as well.

[00:23:54] Jason Wong: So understanding what hooks works really well for your audience and keep testing similar things, at least that's what we have been [00:24:00] doing. But Tik Tok ads is one of those things that time is very, very important. Like time in a game, you can't just run an ad for three days, see that your CPA is $300 and say I give up.

[00:24:11] Savannah Sanchez: Most brands will do that. And then they'll be like, we tried to Tik Tok. It didn't work.

[00:24:16] Jason Wong: I'm gonna go out on a limb and say that that was us. And we, we thought, oh, why would we spend so much money testing this? And all it really takes is one ad. Truthfully, all it really takes is one ad. So keep testing until you get that one ad. Get the good metrics. And honestly, afterwards it felt like you, you won the world. We tripled our revenue with Tik Tok ads. It's never been like a better acquisition channel for us. It outperformed any other try I've ever had in our, in our entire company history. With that ad. So, you know, for anyone listening, who had tried Tik Tok ads and had not a lot of success, I think the room to grow is still there.

[00:24:59] Jason Wong: And you just [00:25:00] need to find that one single ad. Targeting and interest doesn't matter that much anymore. Media buying is pretty obsolete, in my opinion. If you find that one right ad and get someone out of that dopamine tunnel, that's really your key to scaling Tik Tok ads. That's what we've been doing.

[00:25:15] Jason Wong: Jason.

[00:25:16] Savannah Sanchez: I just love how transparent you are with your listeners and you sharing your experience with your brand.

[00:25:21] Savannah Sanchez: It's, it's so awesome. And I couldn't agree with you more. I think the pixel takes time to learn. And then as creatives, it's going to take some time to find that winning one, but once you have that winner, you can ride on it for months. I have my best performing ad for my client is from January of 2021.

[00:25:39] Savannah Sanchez: It's been, yeah 18 months. And it still gets the most spend every day and gets the best return. And every week me and my team are making two new UGCs for them. And we get others that kind of get close, but this one has completely changed this business. And maybe one that you've seen on, on your [00:26:00] timeline, you spent millions on it now.

[00:26:02] Jason Wong: That gives me so much hope.

[00:26:03] Jason Wong: I was so worried that these things would die out so fast and we would have to find a next winner. But 18 months is very, very optimistic for me. I love that.

[00:26:11] Savannah Sanchez: That's not the only client there's other ones, same like over a year. We're still seeing the same one be dominant.

[00:26:18] Jason Wong: I'm very hopeful now. Thanks for letting me know, like I'm gonna go back to my team and be like, we can ride this for a little bit longer.

[00:26:24] Savannah Sanchez: Yeah.

[00:26:24] Savannah Sanchez: Forever, seriously. And we even turned it off for a bit. Cause we're trying to give the other ads a chance, and then we came back to it and then it took off again. So, and even just like taking the same video, relaunching it with different copy.

[00:26:37] Jason Wong: Savannah.

[00:26:37] Jason Wong: Thank you so, so much for coming onto the show, you shared a lot of great knowledge on Tik Tok ads, best practices, how we should make creatives, and you obviously share a ton of free content on your Twitter.

[00:26:49] Jason Wong: I'm always amazed at how much you put out. True truthfully. Is there anywhere else, we can find you any resources that you want to point the viewers to?

[00:26:59] Savannah Sanchez: [00:27:00] Absolutely. Thank you so much, Jason. My website is thesocialsavannah.com. And on there you can find a link to my Tik Tok ads course. You can also contact me there if you want to work with me on UGC or Tik Tok ads.

[00:27:13] Savannah Sanchez: And like Jason said on Twitter @social_savannah, hopefully I'll see you there.

[00:27:20] Jason Wong: Thank you, Savannah.

[00:27:21] Savannah Sanchez: Thank you so much.

[00:27:24] Jason Wong: You just heard an episode of the building blocks podcast. If you like what you heard subscribe below to keep hearing conversations that I have with brilliant marketers, founders, and innovators on how they built their best ideas.

[00:27:34] Jason Wong: Now, if youwant to learn how you can turn your best ideas and build something massive out of it. Visit my website bbclass.co or follow my Twitter @eggroli.

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