As a former influencer himself, Jason invited Alessandro onto the show to discuss what has changed in the influencer space and what is most exciting about influencer marketing now. In recent years influencers have shifted from being promoters of 3rd party products to essential, entrepreneurial shareholders in the larger marketing ecosystem. Meanwhile, in places like China and Korea, users have been using superapps and online streaming platforms to make in-app purchases for at least the last decade, so influencer marketing in Asia is much more gamified than it is in the US or Europe. While western countries may end up with this kind of cultural shift at some point, for now, Alessandro emphasizes his belief that influencers are best placed top-of-funnel across multiple channels where they can get more eyes onto your branding. In this environment your influencer marketing will have a cumulative effect, driving more traffic and interest, generating comments sections that provide further insight, and creating a community and culture that will take your brand further forward.
Links to include:
Influencer Marketing Factory: https://theinfluencermarketingfactory.com/
Alessandro’s Linked In: https://www.linkedin.com/in/alessandrobogliari/
Alessandro’s twitter: https://twitter.com/alexeidos
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